HubSpot Email Sequences

Email Automation Brief

Complete nurture sequences, CM templates, and re-engagement campaigns across all Gather locations. Click any step to preview the full email copy.

6Sequences
15Email templates
8New additions
8VA locations
✏ Redline suggestions appear in all Existing email templates below.  strikethrough = suggested removal  ·  highlighted = suggested addition
Sequence 01

Contact Us Form Submission

Trigger: Contact Us form submitted

Existing 3-step sequence extended with 2 new touches at days 5 and 10. Unenroll when the contact converts or books a tour.

Immediately after submissionConfirmation Email
Existing
1 business day laterFollow-Up #1
Existing
2 business days laterFollow-Up #2
Existing
5 business days laterSocial Proof
New
10 business days laterPersonal Last Touch
New
Sequence 02

Schedule a Tour

Trigger: Tour scheduled via the Schedule a Tour form

Existing 3-step sequence. The CM post-tour follow-up is a manual template — not automated. Recommend building it as a HubSpot Sequence so sends are tracked on the contact record.

Immediately after bookingTour Confirmation
Existing
1 day before the tourTour Reminder
Existing
After the tour — manual send by CMCM Post-Tour Follow-Up
CM Template
Sequence 03 — New

No-Show Recovery

Trigger: Tour date/time passes with no check-in or "Toured" status in HubSpot

All 3 steps are new. Suppress if contact reschedules or converts. Unenroll on reschedule or membership purchase.

Same day (~2 hrs after scheduled time)We Missed You
New
2 business days laterSecond Chance
New
5 business days laterFinal Attempt
New
Sequence 04 — New

Cold Re-Engagement

Trigger: Non-member — 30 business days post last touchpoint, no conversion

All 3 steps are new. Suppress if the contact opened or clicked any email in the past 30 days. Applies to contacts who filled out the Contact Us form or scheduled a tour but never converted. Unenroll on membership purchase.

30 business days after last touchpointRe-Engagement
New
35 business days after last touchpointValue-Add Content
New
40 business days after last touchpointSpecial Offer
New
Sequences 05 & 06

Meeting Room & Day Pass

Standalone single-email automations — location specific

Both are scoped to the location of the booking or sign-up. The Day Pass email also triggers a CM task to follow up and coordinate the visit.

15 minutes after meeting room bookingMeeting Room Nurture
Existing
15 minutes after free day pass form submissionFree Day Pass Confirmation
Existing